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Chateau Ste. Michelle, North America’s premier Riesling producer, announced it will feature the new "Riesling Taste Profile" scale on the labels of two of its Rieslings releasing next month. The Chateau Ste. Michelle 2008 Winemaker's Cabinet Riesling and the Chateau Ste. Michelle 2008 Waussie Riesling will both include the Riesling Taste Profile scale on the back labels to help consumers better understand the style of Riesling and taste profile of each wine. Both Rieslings are limited release wines available to the winery's wine club as well as in the winery's retail shop and online store. The Washington state winery will put the Riesling Taste Profile on its other Riesling bottlings starting with the 2009 vintage, including its Columbia Valley Riesling, the number one selling Riesling in the United States, the Chateau Ste. Michelle Dry Riesling and Chateau Ste. Michelle Cold Creek Vineyard Riesling. The 2009 Rieslings will release in the spring of 2010.
Rendezvous with prestigious Riesling producers, trade and journalists from around the world at the third Riesling Rendezvous. Hosted by North America’s premier Riesling producer, Chateau Ste. Michelle of Washington state and Ernst Loosen of Germany’s renowned Dr. Loosen estate.
Chateau Ste. Michelle and Ernst Loosen are set to host a special 10-Year Eroica Anniversary Dinner on Monday, August 10, 2009, at 7:00 p.m. Ernst Loosen, the world's best known ambassador of Riesling, will visit Seattle to help host a singular evening celebrating the 10th anniversary of the visionary Eroica Riesling partnership between Dr. Loosen estate of Germany and Chateau Ste. Michelle of Washington state at The Herbfarm restaurant in Woodinville, Washington.
Bob Bertheau, winemaker for Chateau Ste. Michelle of Washington state and Ernst Loosen of Germany’s Dr. Loosen estate will host a rare ten year vertical tasting of Eroica Riesling at the prestigious London International Wine Fair (LIWF) on May 12. As an LIWF “Masterclass,” the tasting is designed to showcase the diversity, evolution and best in Washington state Riesling to an international trade audience.
Chateau Ste. Michelle, Washington’s pioneering winery, is excited to announce a new innovative “digital sommelier” and “digital cellar” web and mobile device campaign, called “My Chateau.” The new tools are designed to help novice and seasoned enthusiasts record their favorite wines, and inspire them to make new discoveries. The new web and mobile applications for iPhone, Blackberry or Windows Mobile devices are supported by a new print and online advertising campaign appearing in local and national publications starting in April 2009.