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Chateau Ste. Michelle Wins Puget Sound Business Journal “Battle of the Brands” Poll

Aug 26, 2011

Chateau Ste. Michelle, Washington’s founding winery, was voted the most respected brand in Washington state in the Puget Sound Business Journal’s first Battle of the Brands poll.

Seattle branding and PR firm GreenRubino and the Puget Sound Business Journal asked readers to vote on the most respected company in various industry categories. The winners of that poll were staged to compete in an online voting bracket tournament which began on July 29. In addition to Chateau Ste. Michelle, distinguished Washington organizations like Starbucks, Microsoft, Nordstrom, REI and law firm Perkins Coie competed in the poll.

More than 20,000 people voted in the final round with Chateau Ste. Michelle earning 60% of the vote.

"We are honored to be included among the leading brands in the state and we appreciate that so many fans took the time to cast their vote for Chateau Ste. Michelle," said Ted Baseler, the winery's President and CEO.

During the four week tournament, nearly 60,000 votes were cast online.

Founded in 1934, Chateau Ste. Michelle pioneered vinifera grape growing in Washington state and has been producing classic European varietal wines under the Ste. Michelle label since 1967. The winery combines an ongoing dedication to research with a commitment to classic winemaking traditions. The winery owns 3,500 acres of vineyards in the Columbia Valley of eastern Washington, including Canoe Ridge Estate and Cold Creek. Chateau Ste. Michelle enjoys winemaking partnerships with two of the world’s most distinguished vintners. Col Solare is an alliance with Tuscany’s Piero Antinori and Eroica Riesling is a partnership with the Mosel’s Ernst Loosen.

Jennifer Kang

Indian Wells label on bottle